University of Delaware
Advertising Methods | Spring 2009

Co-taught with Ben Kiel.

Advertising Methods explores the role of the letter as a medium for both content and form in the realm of advertising. By focusing on the use of letterforms as a method to convey brand message, students gain an awareness of the advantages that lettering and typography give to designers.

Class projects —which include foundational exercises as well as more comprehensive projects— seek to unify inter-disciplinary design principles introduced throughout the course. Slide presentations, instructional demonstrations and in-class training sessions further assist in developing students’ interests and abilities. Homework assignments are reviewed regularly during studio critiques with the intention of reinforcing concepts integral to publicity design.

Most importantly, each student is encouraged to research different production methods and materials, with the goal of broadening his or her understanding, appreciation and execution of lettering and typography within the field of visual communication.