4CIT | Valencia, Spain | June 17, 2010

The Drawn Letter at Work

La Asociación de Diseñadores de la Comunidad Valenciana (ADCV) hosts a biennial letter-centric design conference in Valencia. I was honored to lecture and conduct a workshop at Escola d’Art i Superior de Disseny de València (EASD), which hosted the event. My seminar followed the theme of the conference: La Letra Dibujada—The Drawn Letter.

As with many of my lettering workshops, I emphasized the invaluable role that the drawn letter continues to play in contemporary visual communication. Not only do hand-rendered logos and headlines add a richness and personality to graphic design, lettering provides a unique quality that cannot be duplicated by conventional digital typography.

Workshop participants were supplied with typographic specimens which they referenced in creating their own illustrative wordmarks. The seminar began with an informative slide presentation, focusing on the history and application of the drawn letter in twentieth century design, followed by a drawing demonstration which provided further guidance for attendees.

Finally, participants took what they gleaned from the workshop and drew their own nameplates for Bastarda, a typography and lettering magazine produced in conjunction with the event.

¡Gracias! to César Desé for use of the above photos.