Salty Licorice
I don’t know what it is, but Scandinavians go nuts for licorice and ammonium chloride—preferably when eaten together. I picked up these cool packages during a trip to Sweden, after Tal and I gave a presentation at the 2005 ATypI conference in Helsinki.
There’s not much here by way of type or lettering, but you gotta love the illustrations. How amazing is that green giant? What kid wouldn’t want some “J├Ątte” Salt—even if it is counterintuitive to the entire concept of candy.

Posted Monday April 27, 2009