Go Go Sketch
When I learned that my sister-in-law was preparing to launch a marketing and distribution company in the South Coast area of Massachusetts, I was happy to lend a hand by developing a logo for her new business.

The mark needed to be bold yet friendly, with a playful mood to ensure that it didn’t appear overly corporate. After a script was suggested, I went through a few quick sketches investigating a robustly rotund swash-laden solution. A little dimensional shading and some proportional scaling was added to help the parts read separately while not disrupting the overall movement of the logo.

Posted Wednesday June 27, 2012