Type Camp 2012 Days 3 & 4
Applying what they learned during the first few days of the workshop, campers dedicated the remainder of the week to the final project: developing a stencil lettering system. The first day centered around drawing test letters for a number of potential directions, before it was time to expand and refine final character sets.

The following day was reserved for transferring outlines to templates and cutting stencils. Campers produced test specimens with a focus on standardizing aspects such as letterform duplication, alignment and spacing. The results of the workshop demonstrate a broad range of solutions, all capitalizing on the flexibility of the stencil letter.

Posted Tuesday July 17, 2012

Go Go Sketch
When I learned that my sister-in-law was preparing to launch a marketing and distribution company in the South Coast area of Massachusetts, I was happy to lend a hand by developing a logo for her new business.

The mark needed to be bold yet friendly, with a playful mood to ensure that it didn’t appear overly corporate. After a script was suggested, I went through a few quick sketches investigating a robustly rotund swash-laden solution. A little dimensional shading and some proportional scaling was added to help the parts read separately while not disrupting the overall movement of the logo.

Posted Wednesday June 27, 2012

Type Camp 2012, Day 2
On the second day of camp, participants took a break from developing their prospective type systems by loosening up with a little hand-lettering. While lettering involves drawing a prescribed set of forms within a fixed sequence, typeface design requires standardizing the reproduction and spacing of letters whose order is liable to change. Not only did the day’s exercise offer a different perspective on the relationships that letterforms can share, but it offered campers a practical glimpse into the strengths and weaknesses of both disciplines.

Posted Tuesday June 26, 2012